Market mechanics: A study to measure the effect of marketing instruments on the market position of fast-moving consumer goods
- 1 September 1979
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 7 (3) , 243-257
- https://doi.org/10.1016/0148-2963(79)90031-6
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- A Market Share TheoremJournal of Marketing Research, 1975
- Advertising and CigarettesJournal of Political Economy, 1962