What State Regulators Should Learn from FTC Experience in Regulating Advertising
Open Access
- 1 March 1991
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 10 (1) , 101-117
- https://doi.org/10.1177/074391569101000108
Abstract
Advertising regulators should recognize that advertising enhances competition, that regulation cannot prevent every possible misinterpretation, and that advertising cannot provide complete information. At the Federal Trade Commission, a consensus has long existed on these issues. Many state enforcement actions against national advertising have not followed these principles.Keywords
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