Distribution Channels as Political Economies: A Framework for Comparative Analysis
Open Access
- 1 April 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 44 (3) , 52-64
- https://doi.org/10.1177/002224298004400306
Abstract
This paper presents a unifying framework for the analysis of distribution channels which encompasses both economic and sociopolitical determinants of channel member behavior and provides a suitable departure point for comparative work. The framework integrates present approaches to the study of marketing channels and provides an essential, but heretofore missing, basis for comprehensive empirical research in the area.Keywords
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