Using Television to Reach Older People With Prevention Messages:
- 7 January 1983
- journal article
- Published by The Haworth Press in Prevention in Human Services
- Vol. 2 (1-2) , 83-91
- https://doi.org/10.1300/j293v02n01_07
Abstract
Results are presented from the 1978 multi-method national summative evaluation of the goal-directed television program, Over Easy. Targeted to persons 55 years of age and older, and setting informational, attitudinal and behavioral objectives, the Over Easy program successfully communicated prevention information, conveyed a positive philosophy of aging, and encouraged target group utilization of existing social services. Three design features of the Over Easy intervention are recommended for future social interventions attempted through television.Keywords
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