A Contingency Framework for Understanding Ethical Decision Making in Marketing

1 January 1985

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 49 (3) , 87
https://doi.org/10.2307/1251618

Abstract

This article addresses a significant gap in the theoretical literature on marketing ethics. This gap results from the lack of an integrated framework which clar...

Keywords

DECISION MAKING
THEORETICAL
MARKETING
CLAR
FRAMEWORK FOR UNDERSTANDING
CONTINGENCY FRAMEWORK
UNDERSTANDING ETHICAL DECISION

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