Travel as Theater: A New Challenge to the Credibility of Tourism

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Abstract
Joanna S. Caproni, Simmons Market Research Bureau, gave a presentation at the wrap-up session of the Long Beach TTRA Conference titled, "Travel as Theater. " So many people approached me about the possibility of publishing her thought-provoking remarks in the Notes and Communications section of the Journal that I agreed. Ms. Caproni provided a copy of her remarks and an edited version follows. She gives us much to think about. — The Editor

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