The Nature of Organizational Search in High Technology Markets
- 1 May 1993
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 30 (2) , 220
- https://doi.org/10.2307/3172829
Abstract
Previous research on buyer behavior in high technology markets has focused on specific outcomes (product adoption or rejection) as opposed to buyers' underl...This publication has 0 references indexed in Scilit: