Information Acceleration: Validation and Lessons from the Field
- 1 February 1997
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 34 (1) , 143
- https://doi.org/10.2307/3152071
Abstract
There is strong management interest in the use of multimedia stimuli to gather data with which to forecast consumer response to really new products. These vivid...Keywords
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