Judgments of the Carter-Reagan Debate: The Eyes of the Beholders

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Abstract
In line with social-psychological theory and with findings from prior analyses of the impact of televised campaign debates, the 1980 Carter-Reagan debate seems to have been interpreted largely in light of preexisting candidate preferences. Knowledge of whether a viewer intended to vote for Carter or Reagan and, for undecided voters, knowledge of position on the liberal-conservative continuum, permit accurate predictions to be made of judgments of who won the debate.

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