Rankings
Publications
Search Publications
Cited-By Search
Sources
Publishers
Scholars
Scholars
Top Cited Scholars
Organizations
About
Login
Register
Home
Publications
Product Policy and Management
Home
Publications
Product Policy and Management
Product Policy and Management
MB
Michael J. Baker
Michael J. Baker
RM
Ronald McTavish
Ronald McTavish
Publisher Website
Google Scholar
Add to Library
Cite
Download
Share
Download
1 January 1976
book
Published by
Springer Nature
https://doi.org/10.1007/978-1-349-15655-9
Abstract
No abstract available
Keywords
BRAND
DESIGN
DISTRIBUTION
INNOVATION
LAUNCH
MARKET RESEARCH
MARKET SEGMENTATION
MARKETING
MARKETING MANAGEMENT
MOTIVE
PRICING
PRODUCT DEVELOPMENT
PRODUCT LIFE-CYCLE
PRODUCT MANAGEMENT
TRUST
References
Cited
This publication has 0 references indexed in Scilit:
Scroll to top