Abstract
Quantification of Paleozoic, Triassic, Jurassic, and Cretaceous ammonoid shell ornamentation shows that commonality and roughness of ornamentation increased throughout the geologic range of the ammonoids. The two major hypotheses concerning the function of ammonoid shell ornamentation are that 1) ornament served a protective (defensive) function against shell breakage by predators, and 2) it increased hydrodynamic efficiency of the shell during swimming. The heavily ribbed and spined ammonoid shells of the late Mesozoic have ornamentation too coarse to have served any hydrodynamic purpose. The increasing proportion of such shells during the Jurassic and Cretaceous may have been in response to increased numbers of late Mesozoic shell crushing predators and “better armed” ammonoid prey. This trend parallels adaptive trends of other invertebrate groups during the “Mesozoic marine revolution” as defined by Vermeij (1977).