An extended algorithm for optimal product positioning
- 31 May 1979
- journal article
- Published by Elsevier in European Journal of Operational Research
- Vol. 3 (3) , 222-231
- https://doi.org/10.1016/0377-2217(79)90142-5
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- A procedure for new product positioning in an attribute spaceEuropean Journal of Operational Research, 1977
- The Attribute-Dynamic Attitude Model (Adam)Management Science, 1976
- A Consumer-Based Methodology for the Identification of New Product IdeasManagement Science, 1974
- Issues in Marketing's Use of Multi-Attribute Attitude ModelsJournal of Marketing Research, 1973
- Television Show Preference: Application of a Choice ModelJournal of Marketing Research, 1971