Rising sun
- 1 November 2003
- journal article
- Published by Association for Computing Machinery (ACM) in Communications of the ACM
- Vol. 46 (11) , 78-84
- https://doi.org/10.1145/948383.948384
Abstract
Applying technology acceptance theory to understand why iMode has become so popular in Japan, and whether its popularity will extend to the rest of the world.Keywords
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