Household Correlates of Package-Size Proneness for Grocery Products
Open Access
- 1 November 1967
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 4 (4) , 381-384
- https://doi.org/10.1177/002224376700400407
Abstract
The authors report the results of a study of the relationship between how much a household concentrates its purchases on small package sizes of a grocery product and its socioeconomic and purchase characteristics. Separate analyses are reported for each of 31 grocery products.Keywords
This publication has 1 reference indexed in Scilit:
- Why Does “Brand Loyalty” Vary over Products?Journal of Marketing Research, 1964