The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey
- 1 June 1989
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 16 (1) , 1-38
- https://doi.org/10.1086/209191
Abstract
Two processes at work in contemporary society are the secularization of religion and the sacralization of the secular. Consumer behavior shapes and rThis publication has 11 references indexed in Scilit:
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