A Customer's Definition of Quality
- 1 January 1992
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 13 (1) , 4-7
- https://doi.org/10.1108/eb039461
Abstract
What's the best way to get “close to the customer”? One company has developed a customer feedback system to drive product design, sales, service, and support functions in order to ensure better customer responsiveness.Keywords
This publication has 0 references indexed in Scilit: