Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory
- 1 November 1982
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 19 (4) , 440
- https://doi.org/10.2307/3151718
Abstract
In marketing applications of structural equation models with unobservable variables, researchers have relied almost exclusively on LISREL for parameter estimati...Keywords
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