Predicting Audience Exposure to Spot TV Advertising Schedules

• 1 February 1977
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 14  (1)
• https://doi.org/10.2307/3151049

Abstract

Keywords

• PREDICTING AUDIENCE
• SCHEDULES
• AUDIENCE EXPOSURE
• TV ADVERTISING
• SPOT TV