Usage Versus Ownership: Suggestions for Refining Studies of Time Savings and Wives’ Employment
- 1 January 1990
- journal article
- research article
- Published by Emerald Publishing in Journal of Consumer Marketing
- Vol. 7 (1) , 23-30
- https://doi.org/10.1108/eum0000000002566
Abstract
Considers the mixed results of studies linking between wives′ employment and time‐saving behaviours. Argues that a possible explanation is found in limited conceptual frameworks, inconsistent use of concepts, and insufficiently sensitive research measures. Concludes that both studies, and product development and promotion, should utilize a broadened conceptual framework of consumer time restraints, rather than just wives′ employment.Keywords
This publication has 0 references indexed in Scilit: