A shoppers' survey: California nuts and produce, food quality, and food safety
Open Access
- 1 January 1991
- journal article
- Published by University of California Agriculture and Natural Resources (UC ANR) in California Agriculture
- Vol. 45 (1) , 25-27
- https://doi.org/10.3733/ca.v045n01p25
Abstract
795 consumers interviewed at 53 California markets gave a variety of reasons for buying the way they do. Many had their own ideas about what indicates good quality in produce, but had trouble putting those ideas into words. Consumer ideas about food safety were easier to articulate.Keywords
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