Assessing Biases in Measuring Decision Effectiveness and Information Overload

• 1 March 1989
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 15  (4) , 504-508
• https://doi.org/10.1086/209190

Abstract

Keywords

• DECISION EFFECTIVENESS
• ASSESSING BIASES
• INFORMATION OVERLOAD
• MEASURING DECISION