Customer satisfaction, customer retention, and market share
- 1 June 1993
- journal article
- Published by Elsevier in Journal of Retailing
- Vol. 69 (2) , 193-215
- https://doi.org/10.1016/0022-4359(93)90003-2
Abstract
No abstract availableKeywords
This publication has 33 references indexed in Scilit:
- A Multistage Model of Customers' Assessments of Service Quality and ValueJournal of Consumer Research, 1991
- Response Function Estimation Using the Equity EstimatorJournal of Marketing Research, 1991
- An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner DataJournal of Marketing Research, 1990
- Flexible RegressionJournal of Marketing Research, 1988
- A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive ProcessJournal of Marketing Research, 1983
- An Investigation into the Determinants of Customer SatisfactionJournal of Marketing Research, 1982
- Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal BrandsJournal of Marketing Research, 1982
- A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsJournal of Marketing Research, 1980
- The Multinomial, Multiattribute Logit Choice ModelJournal of Marketing Research, 1979
- Multivariate Analysis of Brand Loyalty for Major Household AppliancesJournal of Marketing Research, 1973