Who Makes Marketing Decisions in the Multinational Firm?
- 1 October 1970
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 34 (4)
- https://doi.org/10.2307/1250708
Abstract
Attention seldom is paid to the location of authority for marketing decisions within a particular multinational firm when problems of marketing on a multination...This publication has 0 references indexed in Scilit: