A Commercial Structure Model for Depressed Neighborhoods
- 1 July 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 33 (3) , 1-9
- https://doi.org/10.1177/002224296903300301
Abstract
Can marketers utilize their skills and knowledge in helping the depressed neighborhoods of their community? This article presents a model for analyzing potential demand and planning the commercial structure of a ghetto area.Keywords
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