Strategic Alliances in a Network Perspective

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Abstract
How to cope with strategac alliances is a widely discussed issue in the current business literature. Researchers from different fields such as marketing, strategy, international business, and industrial organization are paying increasing attention to strategic alliances. A reflection of this trend is an increasing number of publications dealing with strategic alliances. Most of these studies have been based more or less explicitly on approaches connected to classical market theory, especially the transaction cost theory (e.g., Coase, 1938; Williamson, 1975, 1985). In recent years, on the other hand, an alternative approach, the network approach, to study market behavior has developed. An issue of interest is, then, how these two approaches differ in their way of ...

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