The Buyer as Marketing Practitioner
- 1 September 1976
- journal article
- research article
- Published by Wiley in Journal of Purchasing and Materials Management
- Vol. 12 (3) , 19-23
- https://doi.org/10.1111/j.1745-493x.1976.tb00365.x
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Sick BusinessThe Iowa Review, 2014
- Marketing: Management Technology or Social Process?Journal of Marketing, 1972
- In Search of an Intellectual Home For PurchasingJournal of Purchasing, 1967