A Model of Multiattribute Judgments under Attribute Uncertainty and Informational Constraint
- 1 November 1981
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 18 (4) , 428
- https://doi.org/10.2307/3151336
Abstract
A multiattribute judgment model is advanced which is purported to characterize how consumers form evaluations of products when information about products' a...Keywords
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