A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms
- 1 February 1987
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 24 (1) , 114
- https://doi.org/10.2307/3151759
Abstract
Despite recent attention to organizational issues in the management of advertising, sales, new product development, and channels, there has been little empirica...Keywords
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