Editorial: The power of panels

• 1 April 2001
• journal article
• other
• Published by Springer Nature in Journal of Database Marketing & Customer Strategy Management
• Vol. 8  (3) , 190-194
• https://doi.org/10.1057/palgrave.jdm.3240034

Abstract

Keywords

• DATABASE
• MARKETING
• CUSTOMER
• RELATIONSHIP
• ANALYTICAL
• CRM
• E-CRM
• DIRECT
• MAIL
• TELEMARKETING
• TARGETING
• SEGMENTATION
• BEHAVIOURAL
• ANALYSIS
• SYSTEMS
• PROFILING
• CAMPAIGN
• INTELLIGENT
• E-MARKETING
• INTERACTIVE