Tracking Strategy in an Entrepreneurial Firm.

1 September 1982

journal article
Published by Academy of Management in The Academy of Management Journal

Vol. 25 (3) , 465-499
https://doi.org/10.2307/256075

Abstract

This study tracks the strategies of a retail chain over 60 years of its history to show how that vague concept called strategy can be operationalized and to draw conclusions about strategy formation in the entrepreneurial firm that grows large and formalizes its structure. The conclusions focus on patterns of strategic change and on contrasting characteristics of entrepreneurship and planning.

Keywords

STRUCTURE
ENTREPRENEURIAL FIRM
RETAIL CHAIN
CONCEPT CALLED
VAGUE CONCEPT
CONTRASTING CHARACTERISTICS
STUDY TRACKS
CONCLUSIONS FOCUS
CALLED STRATEGY

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