The Placebo Effect

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Abstract
THE PLACEBO EFFECT is a neglected and berated asset of patient care. As health care delivery systems evolve, it is imperative to recognize the value of the placebo effect so that provisions can be made for its incorporation and proper use. Any health care system that minimizes and fragments the relationship between the physician and the patient will lessen the effects of this asset. Disdain for the placebo effect is the prevalent attitude in medicine today. However, throughout much of the history of medicine, until the 19th century, the placebo effect was the most a physician was able to offer his patients,1-3and it was relied on to maintain the physician's reputation. Despite patients' submission to "purging, puking, poisoning, puncturing, cutting, cupping, blistering, bleeding, leeching, heating, freezing, sweating, and shocking,"3the doctor or healer managed to retain his respected position throughout the ages. Although medicine has since developed

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