Measuring Miscomprehension for Televised Communications Using True-False Questions

• 1 September 1983
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 10  (2) , 147
• https://doi.org/10.1086/208955

Abstract

Keywords

• MEASURING MISCOMPREHENSION
• TELEVISED COMMUNICATIONS
• TRUE FALSE
• USING TRUE
• FALSE QUESTIONS
• COMMUNICATIONS USING