CHANNEL EXPANSION THEORY: A DYNAMIC VIEW OF MEDIAL AND INFORMATION RICHNESS PERCEPTIONS.
- 1 August 1994
- journal article
- Published by Academy of Management in Academy of Management Proceedings
- Vol. 1994 (1) , 280-284
- https://doi.org/10.5465/ambpp.1994.10344817
Abstract
This paper presents a model of media and information richness perceptions describing the effect of three experiental moderators. As participants overcome the limiting effects of these moderators they will be able to encode messages which are more meaningful to experienced co-participants, thereby expanding the bandwidth of the channel-in-use.Keywords
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