Decision Making Among the Young: A Socialization Perspective
- 1 September 1979
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 6 (2) , 101-112
- https://doi.org/10.1086/208754
Abstract
This article examines decision-making patterns among teen-age consumers. Variables associated with several stages in the decision-making process (information seeking, product evaluation, and purchase), as well as “anticipatory” cognitions regarding family decision making are examined within the context of general theories of socialization.Keywords
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