The Market Maven: A Diffuser of Marketplace Information
- 1 January 1987
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 51 (1) , 83-97
- https://doi.org/10.2307/1251146
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGYJournal of Consumer Marketing, 1986
- Attitude organization and the attitude-behavior relation: A reply to Dillon and Kumar.Journal of Personality and Social Psychology, 1985
- Content Analysis in Consumer ResearchJournal of Consumer Research, 1977