Human Tellers: Who Needs Them?
- 1 February 1990
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 8 (2) , 32-39
- https://doi.org/10.1108/02652329010003142
Abstract
Human tellers are still the primary means of product delivery, despite the trend towards electronic and remote banking. In New Zealand, there exists a newly deregulated environment in the financial services industry. Therefore a “customer‐oriented” approach is needed to achieve customer satisfaction. Amongst ATM card holders the majority still used human tellers, on a regular basis. This pointed to the fact that there are a number of improvements to be made in two categories; impolite/inefficient tellers; queuing difficulties.Keywords
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