The effect on parental buying habits of children exposed to children's television programs

• 1 June 1958
• journal article
• research article
• Published by Taylor & Francis in Journal of Broadcasting
• Vol. 2  (3) , 253-258
• https://doi.org/10.1080/08838155809385837

Abstract

Keywords

• CHILDREN EXPOSED
• BUYING HABITS
• CHILDREN'S TELEVISION
• PARENTAL BUYING
• TELEVISION PROGRAMS