Search for Decays of B^{0} Mesons into Pairs of Leptons: B{0} -> e^{+}e^{-}, B^{0} -> μ^{+}μ^{-} and B^{0} -> e^{\pm}μ^{\mp}

We search for the decays of the $B^0$ meson into $e^+e^-$, $\mu^+\mu^-$ $e^{\pm}\mu^{\mp}$ pairs in a sample of $9.7\times 10^6$ $B{\bar B}$ pairs recorded by CLEO detector. No signal is found, and the following upper limits on the corresponding branching fractions are established: $<8.3\times 10^{-7}$, $<6.1\times 10^{-7}$, $< 15\times 10^{-7}$ at 90% confidence level. A new lower limit on the Pati-Salam leptoquark mass $M_{LQ}>27$ TeV is established at 90% confidence level.