Abstract
Rural development in Botswana has proceeded using a non‐directive approach. During the period 1973–1979 sectoral programmes for promoting development in rural areas have been administered by executive ministries, but, in addition, there has been non‐executive machinery devoted to achieving a co‐ordinated approach to development in rural areas. The emphasis in the work of the non‐executive rural development unit was to promote communication and co‐operation, and the success of the programme so far is partly attributed to this approach. The article points to additional lessons to be learnt from the experience of using this approach.

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