Diffusion of innovation in the flour milling industry

• 1 March 1972
• journal article
• Published by Emerald Publishing in European Journal of Marketing
• Vol. 6  (3) , 195-202
• https://doi.org/10.1108/eum0000000005140

Abstract

Keywords

• FLOUR MILLING INDUSTRY
• INNOVATION
• MILLING INDUSTRY DIFFUSION