An Empire of Goods: The Anglicization of Colonial America, 1690–1776

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Abstract
Just before Christmas 1721 William Moore, described in court records as “a Pedler or Petty Chapman,” arrived in the frontier community of Berwick, Maine. Had Moore bothered to purchase a peddler's license, we would probably know nothing of his visit. He was undone by success. His illicit sales drew the attention of local authorities, and they confiscated Moore's “bagg or pack of goods.” From various witnesses the magistrates learned that the man came to Berwick with “sundry goods and Merchandizes for Saile & that he has Travelled from town to town Exposeing said Goods to Sale and has Sold to Sundry persons.”The people of Berwick welcomed Moore to their isolated community. One can almost imagine the villagers, most of them humble farmers, rushing to Phillip Hubbard's house to examine the manufactured goods that the peddler had transported from Boston. Daniel Goodwin, for example, purchased “a yard and halfe of Stuff for handcarchiefs.” Sarah Gooding could not forgo the opportunity to buy some muslin, fine thread, and black silk. She also bought “a yard and Quarter of Lase for a Cap.” Patience Hubbard saw many things that she wanted, but in the end she settled for a “pare of garters.” Her neighbor, Sarah Stone, took home a bundle of “smole trifles.” None of the purchases amounted to more than a few pennies.Colonial American historians have understandably overlooked such trifling transactions. They have concentrated instead on the structure of specific communities, and though they have taught us much about the people who lived in villages such as Berwick, they have generally ignored the social and economic ties that connected colonists to men and women who happened to dwell in other places.

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