Equilibrium market share—a measure of competitive strength
- 1 January 1982
- journal article
- Published by Wiley in Strategic Management Journal
- Vol. 3 (1) , 43-51
- https://doi.org/10.1002/smj.4250030104
Abstract
If an oligopoly is modelled as a non‐zero‐sum game, then the market shares associated with an equilibrium solution can be interpreted as measuring the competitive strength of the firms. By comparing afirm's equilibrium market share with its actual market share, one can conclude whether the firm has positive or negative growth potential in terms of market share, which has some implications for its investment strategy.Keywords
This publication has 2 references indexed in Scilit:
- A Model of Promotional Competition in OligopolyThe Review of Economic Studies, 1976
- The Stability of the Cournot Oligopoly Solution: The Effects of Speeds of Adjustment and Increasing Marginal CostsThe Review of Economic Studies, 1961