Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences
- 1 March 1994
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (4) , 548-560
- https://doi.org/10.1086/209369
Abstract
This study explores the phenomenon of postpurchase product evaluations primarily by comparing consumers' recalled postpurchase evaluation experiencesKeywords
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