Semileptonic and rare B meson decays into a light pseudoscalar meson

Abstract
In the framework of a QCD relativistic potential model we evaluate the form factors describing the exclusive decays B => \pi l nu and B => K l+ l-. The present calculation extends a previous analysis of B meson decays into light vector mesons. We find results in agreement with the data, when available, and with the theoretical constraints imposed by the Callan-Treiman relation and the infinite heavy quark mass limit.

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