Overt searchers' responses to advertising
- 1 January 1977
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 6 (3) , 193-196
- https://doi.org/10.1016/0019-8501(77)90018-9
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Search behavior in organizational buyingIndustrial Marketing Management, 1975
- The processing of information by industrial buyersIndustrial Marketing Management, 1974
- A Model of Industrial Buyer BehaviorJournal of Marketing, 1973
- Prepurchase Information Seeking Behavior of New Car Purchasers: The Learning HypothesisJournal of Marketing Research, 1969