Some Optimization Problems in Advertising Media Planning

• 1 September 1960
• journal article
• Published by Taylor & Francis in Journal of the Operational Research Society
• Vol. 11  (3) , 113-122
• https://doi.org/10.1057/jors.1960.1

Abstract

Keywords

• COVERAGE PROBLEM
• ADVERTISING MEDIA
• MEDIA PLANNING
• MULTI STAGE
• MAXIMUM IMPACT
• SECURING
• MEDIA SCHEDULES