The Collection of Sensitive Information Using a Two-Stage, Randomized Response Model
Open Access
- 1 November 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (4) , 402-407
- https://doi.org/10.1177/002224377501200403
Abstract
This article extends the randomized response sampling design to find the intensity of positive action on a sensitive topic among those who have taken a positive action. Sampling properties of the ratio estimate are explored and the model is used to estimate the intensity of shoplifting among shoplifters in a Honolulu shopping center.Keywords
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