Association of neutral objects with rewards: Effect on verbal evaluation, reward expectancy, and selective attention.

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Abstract
A study of the effects on 3 dependent measures when neutral objects are associated with rewards. The dependent measures concerned verbal evaluation, selective attention, and reward expectancy. The conditioning apparatus was a spin-wheel game in which a pointer stopped on 1 of 3 nonsense syllables. 1 syllable occasioned reward (2 pennies), another occasioned punishment (loss of 1 penny), and the 3rd syllable was neutral (neither gain nor loss). 30 Ss received conditioning sessions on each of 6 days. The dependent measures indicated that, relative to the punished and neutral stimuli, the rewarded stimulus received a higher score on positive verbal evaluation, was looked at more in a measure of selective attention, and led to a greater "expectation of reward" in a different game. (PsycINFO Database Record (c) 2016 APA, all rights reserved)

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