Marketing and Machiavellianism
- 1 January 1984
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 48 (3)
- https://doi.org/10.2307/1251327
Abstract
Critics often attack marketing as being manipulative and unethical, or "Machiavellian" in nature. Are these critics correct? Is marketing Machiavellia...Keywords
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