New York City: A Portrait in Marketing Mania
- 1 December 1975
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 18 (2) , 34-40
- https://doi.org/10.2307/41164636
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Editorialde arte, 1975
- A Generic Concept of MarketingJournal of Marketing, 1972
- Social Marketing: An Approach to Planned Social ChangeJournal of Marketing, 1971
- Broadening the Concept of MarketingJournal of Marketing, 1969